European Quality Leader

We honour
the best products,
services and brands
in Europe

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The European
Quality Leader certificate
is a sign that a brand
is excellent and worthy
of recommendation

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Our international
certificate confirms
the market position
of the brand and
the high opinion of
it among Customers

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COMPETITION JURY

The Certificate of ‘European Quality Leader’ is awarded by the Competition Jury, which includes representatives from various backgrounds: scientists, company managers, consumers, representatives of non-governmental organisations (foundations, associations), journalists and marketing specialists. The jury consists of both outstanding experts, as well as ‘ordinary’ consumers. They assess the quality of products and services, their market value and compliance with the needs and expectations of customers.

The members of the Competition Jury evaluate each product individually and adopt criteria appropriate for the given type of product / service (e.g. they evaluate a food product and a training service differently, selecting the evaluation criteria appropriate for the nature and type of the product). When awarding the Certificate of ‘European Quality Leader’, we particularly take account of:
– the quality of the product / service,
– the product / service’s compatibility with the needs of consumers,
– the characteristics of the product that affect its competitiveness and distinguish it in the market.

The jury is a body:

composed of representatives from various environments, including scientific, economic and consumer circles
composed of experts with extensive experience in evaluating products and services from various industries
composed of outstanding authorities and opinion leaders
composed of objective, reliable, just and professional jurors
enjoying prestige and trust.

The Competition Jury is made up of experts who have acquired their experience both within the country and abroad. They represent a wide range of communities, including academic community.

Our Competition has an international character and is held simultaneously in a variety of the EU countries, as well as in the UK.

The Quality Institute is an internationally operating auditing company. The company organised the final galas of its competitions in Berlin, amongst others.

A meeting of representatives of the Quality Institute, during which the results of the Competition are officially discussed, is held annually in Brussels, the capital of the European Union.