European Quality Leader

We honour
the best products,
services and brands
in Europe

See more »
The European
Quality Leader certificate
is a sign that a brand
is excellent and worthy
of recommendation

See more »
Our international
certificate confirms
the market position
of the brand and
the high opinion of
it among Customers

See more »

Types of awards

European Quality Leader

The main award in the competition is the Certificate and Golden Logo of the ‘European Quality Leader’ – a quality mark awarded by the Competition Jury. The certificate is awarded to products, services and brands having a strong market position in their countries and characterised by outstanding quality and modernity in comparison with other, competitive products. The Certificate of ‘European Quality Leader’ has an international character.

‘Top of the Top’

During each competition, we also grant a special ‘Top of the Top’ award for those products and services most highly evaluated by experts (awarded the highest number of ranking points by the members of the jury). We distinguish the best brands from among the best in this way.

‘Leader of Innovation’

During each competition, we also award extraordinary award of ‘Leader of Innovation’ for products and services, which, in the opinion of experts, particularly distinguish themselves by their originality, unique character and innovation. In this way, we award brands with the highest innovation potential.

The Competition Jury is made up of experts who have acquired their experience both within the country and abroad. They represent a wide range of communities, including academic community.

Our Competition has an international character and is held simultaneously in a variety of the EU countries, as well as in the UK.

The Quality Institute is an internationally operating auditing company. The company organised the final galas of its competitions in Berlin, amongst others.

A meeting of representatives of the Quality Institute, during which the results of the Competition are officially discussed, is held annually in Brussels, the capital of the European Union.